The age-old question, at least in this Internet age, is “should I display my prices on my website?” This has been asked so many times, it’s pointless to try to answer it in the same old way. Instead, I think it’s more productive to ask ourselves “why” we’re asking the question in the first place! Here are some possible reasons why this question keeps coming up…
Photography Pricing
How many professional photographers don't have a hard time with their photography pricing?
Hardly any!
Every photographer struggles to come up with the perfect price list at one time or another, while many spend countless hours tweaking and fiddling with their price lists in an attempt to find the sweet spot.
Knowing where to start is also a major problem for anyone new to the photography business.
For example, should you try to undercut the competition with your photography pricing? Or, is it better to blend in to the market with similar pricing to everyone else?
Are your photography services worth more than most of the local competition because of the experience and service you provide?
How do you come up with prices for new products, and how does the time you spend creating and post-processing your images factor into the equation?
What does "cost of sales" mean, and how does it fit into the photography pricing formula?
As you can see, there are a lot of questions around this topic, each with a variety of possible answers.
Check out some of the articles on photography pricing in the list below to go in-depth on these topics.
ARE CHEAP PHOTOGRAPHERS DRIVING YOU CRAZY?
It's no joke when clients choose "someone cheaper". Get my free guide to discover how to fix it and keep the clients who should be yours...
6 Surefire Ways To Cure Your Photography Pricing Headaches
Professional photographers suffer more headaches because of pricing their photography than almost anything else in their business. Here are 6 quick photography business tips to eliminate the frustration surrounding pricing for the professional photographer…
You And Your Photography Are Worth More Than You Believe
Too many photographers fail to charge what they’re worth, and allow themselves to be bullied by the individual whims of clients who aren’t a perfect fit for them. As a result, pricing is a nightmare, confidence in their work is at an all-time low, and many risk losing their business. Here are some ideas of what you can do about it…
How To Avoid Competing On Price With Other Photographers With Bran Caporicci (Interview)
If you’re like most photographers, you’ll know how much anxiety and stress can be generated about pricing your photography, and it can be tempting to think that price is the reason potential clients might not hire you or end up choosing a different photographer. Bryan Caporicci explains why that’s not true and what you can do instead.
How To Properly Price Your Professional Photography For Profit With Greg Phelps (Interview)
Pricing your photography can be a challenge, especially for new photographers. There are many factors to take into account, with the risk of turning the exercise into a guessing game. I sat down with Greg to talk about pricing and his course “How To Price Your Photography For Top Dollar”.
Should You Display Your Prices For Photography On Your Website?
Are you unsure about displaying your prices for photography on your website for all to see? This question is the source of much debate among professional photographers, and it can be difficult for anyone new to the business to make the right choice. Here are some important things every photographer should consider before making a decision one way or the other.
How To Present Your Photography Price List To Your Clients To Get Paid What You’re Worth And Make Better Sales
The humble price list is the source of much angst for the professional photographer, especially when it comes to having confidence in our fees and presenting the price list to our clients. If you are having difficulties with price-shoppers, finding that clients are not coming back after they discover your fees, you may be surprised to learn that it’s not because your prices are too high…
Take The Stress Out Of How To Price Wedding Photography With This Wedding Package Price Calculator
Wedding photographers often have a hard time with pricing, with many caught up in a frenzy of tweaking to try to find the perfect price list, without actually paying attention to the numbers that matter – the cost of sales and their investment in time. This article on how to price wedding photography introduces a new Excel tool to help the wedding photographer come up with a better way of producing their price lists.
