SEO For Photographers: How To Get Found By The Right Clients And Noticed By Google
Few business and marketing challenges cause more frustration than does SEO for photographers.
Search engine optimization is one of those hot topics almost guaranteed to spark heated discussions or even cause arguments. I’ve witnessed some pretty spectacular flame wars erupt in the Facebook groups I belong to, so I know it has the potential to cause trouble!
My personal experience with SEO is extensive, and I’ve worked with professional photographers just like yourself for many years. In fact, one of the constant problems I see people struggling to overcome is getting their website listed by Google.
Being found by the right people looking for a photographer has become one of today’s toughest marketing challenges.
SEO For Photographers Used To Be Easy
There was a time when all you needed to market a photography business online was a website and some basic knowledge of search engine optimization.
Back in 2004, when I started my portrait and wedding photography business here in Memphis, I built a website from scratch, figured out which keywords I needed to target, and optimized my content to keep Google happy.
Of course, my technical IT background helped a lot, but the SEO part wasn’t anywhere near as challenging as coding a website by hand, for example.
Within a couple of months, my content ranked at the top of page one for many searchers in the area, and I had more than enough website visitors to keep me busy.
And it stayed that way for a long time.
Soon, other photographers asked me to help them achieve the same results, so I happily showed them the basics and off they went.
Today, SEO For Photographers Isn’t So Easy
Fast-forward to today, and we find a different picture altogether.
Google has plugged all the loopholes (not that I ever did recommend dubious SEO tactics in the past), and the top spots in the search results are occupied by established photographers who are hard to dislodge.
What’s a new professional photographer to do?
What’s possible if you just want to improve your own search rankings?
This is where jumping into SEO gets tricky for photographers these days.
One simple fact is this:
There’s no gaming the system anymore, and no easy way to finagle your way to the top of Google. There’s no guarantee your website will show up in the search results if all you have is a place to showcase your photographs and you don’t write enough text or have a good-quality blog.
It Can Be Done
By following some simple guidelines and creating quality content for your photography customers, you can make an impact in the search results and get your photography noticed by Google.
Yes, the recommendations you’ll learn here are simple ideas, but they work because they follow the core principle by which Google itself operates:
To help their customers (people looking for stuff) to find the most relevant and useful online resources for their current needs.
If we can help Google to do their job, and we do it in ways they approve of, then this can be done.
But it doesn’t necessarily mean it’s going to be “easy”.
In fact, SEO for photographers can be a difficult (but fun and rewarding) challenge to take on.
However, you must be prepared to work outside your comfort zone on some things, such as writing content or producing videos, but I promise you it’s well worth the effort.
This guide is intended to help make it less difficult, take less time, and get you faster results.
Ready to take up the SEO for photographers challenge?
Fantastic, let’s jump in!
SEO For Photographers Made Simple: Table Of Contents
- What Is SEO And Why Does It Matter?
- How Does SEO Work?
- Clearing Up The Jargon
- SEO Myths Busted
- Should You Hire An SEO Company?
- How To Do Effective Keyword Research
- Organizing Your Content For Better SEO
- A Website SEO Checklist
- A Blogging SEO Checklist
- How To Do Local SEO
- Social Marketing Meets SEO
- How To Get Other Websites To Link To You
- Why Not All Links Are Created Equal
- Does Your Photography Website Meet Google’s Mobile Ranking Criteria?
- Tracking And Measuring Your Progress