There are probably more abandoned or half-dead blogs littering the Internet than there are live ones.
The most common reason why photographers fail to start a photography blog, or they abandon it after a short period of time, is that they fall prey to the big myth that it’s somehow necessary to be a writer in the traditional sense.
The truth is, traditional writing methods can be detrimental to the success of a blog…
The Secret To Effective Blogging
The well-known and highly successful bloggers have known about this “secret” for years, but most photographers don’t typically cross paths with the general blogging community, which leaves many of you in the dark about how to approach blogging most effectively.
Photographers naturally assume that writing a blog means being a real writer, and that the strict rules taught in school about grammar, paragraph structure, and formal writing must therefore apply. For those who communicate mainly through visual means, this can be a scary prospect, and so they simply fail to start or they give up very quickly.
However, this “conventional wisdom” is inaccurate. A blog is not a traditional medium, such as a book, essay, formal report, or corporate promotional material, and if photographers truly understood this idea they would be far more successful with their blogging efforts…
The truth is that a blog is not meant to win literary awards or pass a high-school English exam. It’s only real purpose is to act as a conduit for nothing more intimidating than a conversation – an ongoing dialogue between the photographer and their family of prospects and clients.
A conversation is simply a friendly exchange of easy-to-understand thoughts and ideas, and the less like “real” writing the blog appears, the more successful it will be at connecting and engaging with its intended audience.
In effect, your blog is the more personal side of the business, which therefore influences the mode of communication.
How To Write Without Being A Writer
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