How Does SEO Work?
I get asked this question all the time by professional photographers who are overwhelmed and confused by what they need to do in order for Google to list their websites in the search results.
No doubt you’ve felt some of this same frustration after slaving for hours to create new content for your website, doing everything you thought was necessary, and then finding that Google simply ignores it, or ranks it at the bottom of page 19 where no one will ever see it.
It’s no wonder, then, that people view SEO as something complicated or even mystical.
But the truth is, SEO isn’t as mysterious as you might think.
Sure, there’s a lot to it, and there’s no limit to how abstract or technical you can get with it if you want to (few photographers do!).
However, just like you don’t have to know the full workings of the internal combustion engine in order to drive your car to a photography session, you simply don’t need to know the deepest details of SEO in order to make it work for you…
The aim of this guide is to keep things simple, so there’s no need to get into all the intricate details of Google’s ranking algorithms in order to have a basic understanding of how SEO works.
The diagram above shows the general flow of information with regard to SEO and how it leads from your web content to the ultimate goal of persuading new clients to hire you for their photography needs.
Now, let’s dive into the details and see how everything fits together…
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