April 21st 2015 – that might sound like just another ordinary day, just another unremarkable Tuesday.
Except there seems to be a wave of something that can only be described as growing panic sweeping across the Internet as April 21st looms closer.
Some are so terror-stricken by it that they’ve resorted to calling it the “mopocalypse” or “mobilegeddon” – you could be forgiven for thinking it’s the dreaded Y2K bug, all over again, if you remember what that was like!
So what’s really going on?
The panic started on February 26th this year when Google (yes, they’re the ones behind all this) announced that April 21st will be the day they unleash yet another of their big changes upon the world…
Google’s Mobile Ranking Changes
Here’s what they said:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices…”
Of course, you know that when Google uses strong language like “significant” and “worldwide” that it spells certain trouble for us mere mortals.
On top of that, Google made the announcement about 3 months ahead of time, to give everyone time to panic and make the necessary changes needed to avoid being caught up in some kind of Internet tsunami that threatens to wipe out our mobile search traffic.
Now, if they’re giving us a whole 3 months to prepare, then it can only mean the proposed changes are going to be world-ending for those who fail to evolve and adapt, right?
Well, it’s not quite that bad.
This is still a pretty momentous change, and a lot of photographers do have some serious work to do for sure, but why are Google doing this?
Let’s find out…
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