Do you have an overall SEO strategy or plan for your photography website?
Most of the photographers I talk to don’t have a plan to guide their SEO efforts, and they end up taking it one page or blog post at a time, as and when they create the content.
Why is this?
There are at least a couple of reasons:
First, it can be quite difficult (not to mention tedious) to sit down and decide in advance which keywords you’re going to optimize for and then allocate specific content to those keywords.
We may as well face it, planning and strategizing are just not fun most of the time.
Secondly, when we think about SEO, it’s tempting to focus mostly on the way it applies to specific website pages.
This is only natural, given that Google returns links to individual pages in the search results, not entire websites.
Then we have the spontaneous nature of things like blog post creation.
You do a wedding or a portrait session on a Saturday and publish a blog post about it on Monday, so it’s not exactly premeditated months in advance.
This typically leads to SEO being done on a page-by-page basis without taking the overall SEO strategy into consideration to see where the page or post fits into the bigger picture.
If you fall into this trap, it could be a huge mistake, and it might even be enough to undermine most of your optimization efforts.
Here are 5 simple ways to make sure that doesn’t happen…
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