What do we really mean by the term “social media marketing”?
Marketing is a conversation that takes place between ourselves and our target market, as opposed to the more traditional interruption model of advertising, and social media can add great value to our marketing by making it much easier for that conversation to take place.
Social media marketing is not about pushing your business in front of people, but more about helping them to talk about it…
Social media marketing builds real human relationships online, something that many people seem to forget in the race to “get more followers, like, and fans”.
As a marketer, social media should be integrated as much as possible into your business, but a word of caution is necessary here:
Social media marketing is not a replacement for other forms of marketing, nor is it meant to be your entire marketing system.
The social networks are tools to be included in your overall marketing toolkit, but don’t be tempted to put all of your marketing eggs into the social media basket.
Doing so makes you vulnerable to the whims of the network owners and free marketing platforms can easily be swept out from under you at a moment’s notice with a simple change in their policy…
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