Once you’ve identified the keywords and phrases you want to rank for, the next question to ask is how and where do you deploy them to your website for the best effect?
This is where the technical side of search engine optimization starts to come into play, and it’s easy to imagine this will be challenging or difficult, or that maybe there’s some kind of mysterious set of secrets known only to high-level SEO practitioners.
But, in fact, this is one of the easiest parts of doing SEO for your photography business, which is good news, right?
Until just a few years ago, keyword placement was almost a dark art in SEO, and it was common practice to stuff pages and blog posts with as many keyword repetitions as possible.
Obviously, that only led to unreadable content, so Google clamped down on keyword stuffing in favor of meaningful and helpful content.
That said, keywords still play a major role.
To get you started, here are the 10 most important spots for keyword usage on any of your photography website pages…
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