It’s important to make sure we have all the right keywords on our website and blog, but this so-called on-site SEO only goes so far.
In fact, on-site SEO (the SEO tactics that are under our direct control, and which are therefore more open to possible misuse and manipulation) accounts for only about 25% of the overall search engine ranking factors that go into Google’s decision-making process.
The other 75% comes from off-site factors, chief among them being links coming in from other trusted websites.
Because the search engines know we have much less chance of manipulating the data from external links, they’re considered more trustworthy, and therefore given more weight in the calculations.
This leads us straight into the realm of link-building strategies, and here are just a few ideas to get you started with attracting links from other websites.
As always, these strategies should be considered carefully in accordance with your overall marketing plan, as well as any future intelligence we can get with regard to Google’s ever-changing view of SEO…
What Do We Mean By Off-Site SEO?
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