Your website is the single most important asset in your online marketing toolbox, so it makes sense to ensure it has everything needed to do its job properly.
That job is to take visitors and turn them into sales or leads you can personally follow-up with to convert into bookings and clients.
Without a properly-functioning website, all of your online marketing could be for nothing and you run the risk of losing a lot of people who might otherwise become valued clients or customers.
Despite this critical role for successful marketing, every week I see examples of websites afflicted by common, but easily-fixed problems.
These problems can cause your visitors to leave your website without taking action, forcing you to find more traffic in the hopes some of them will convert.
It’s like trying to fill a punctured bucket with water.
Depending on the number and size of the holes, you must add way more water to the bucket than necessary.
These 10 mistakes are a bit like the holes in the bucket and they should be plugged as soon as possible to stop the leakage of valuable visitors…
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