Social media marketing is all the rage, and for good reason — it’s a great way to create online conversations about brands, providing a two-way communication channel between companies and those who buy from them.
But, most marketers got social media quite wrong at the beginning and made the incorrect assumption that social media was just like the traditional channels they were already used to, so they defaulted to treating social media like any other broadcast channel.
All because they forget to open their ears and close their mouths.
Social media is about creating, building, and nurturing relationships with real people who also happen to be your ideal clients.
You can talk with them, and they can talk back, which is where the real superpower of social media lies.
In other words, just as in real life, it pays to listen at least twice as much as you talk.
The people who follow you on social media also know you’re in business, and they expect to see a certain level of information about what you do, but problems can quickly arise if that’s all you talk about!
These 10 mistakes are just some of the big problems I see when helping photographers with their social media activities…
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