Websites, Blogging, And Story-Based Marketing Post Index

Is your photography website working the way it should to bring you new leads and clients? If not, you could be making one or more of the top 10 mistakes I see photographers doing all the time, which I uncover most often during my professional website reviews. Here are the 10 worst offenders and how to fix them...

I’m sure you’ll agree that some business topics are just downright boring. I mean, no photographer ever wished they could spend more time talking to clients about their business policies or terms and conditions, right? Right. That stuff is enough to send anyone to sleep in a New York minute. But, unfortunately, there are times […]

A great "about" page can make a powerful connection with your prospective photography clients. These 7 tips show you how to improve your "about" page to build strong connections with more of your ideal clients...

Is the humble website slideshow actually hurting your photography business? So many photographers use slideshows without really thinking about the implications, or taking into account what a slideshow is supposed to do. It's time to take a detailed look at something many photographers take for granted - to learn the truth behind the simple slideshow...

You don't need to be a web designer or techno-wizard to build your own photography website with WordPress. All you need to do is follow a few simple steps and make use of the right tools. Anyone can do this, even if you think you're not technically-minded. (Disclosure: Some of the links on this page are affiliate links, meaning that I earn a small commission if you make a purchase using these links. This does not affect the cost to you in any way, but it helps to support the work I do on this website).

Are you getting enough people interested in your photography? Is your phone silent? Email inbox empty? The problem might simply be a lack of photography website traffic. Here are 7 proven ways to get your photography in front of more people...

A photographer recently asked me a great question, which was "do photographers really need blogs?" The knee-jerk answer might be "yes, of course!", but it's worth looking deeper to see if this is true for all professional photographers, or if there might be times when a blog should take a back seat to other priorities.

A blog should be an essential part of every photographer's marketing plan these days, but are you getting the best return from your blogging efforts? If not, you could be making one of these common mistakes, which I see most often when reviewing photography blogs. Here's how to identify the problems and how to fix them...

Do you freeze with panic when it's time to post a new article on your photography blog? Do you worry no one will find you interesting, or you're just not that good with words? Stuck trying to think of a different topic to blog about? You're not alone! Here's how to get over these potentially crippling blogging issues...

There are more dead, or at least half-dead, photography blogs out there than live ones, which is a real shame because a blog can help build relationships and bring in more new clients. So, if blogging is hard for you or it feels like throwing a message in a bottle into the ocean and hoping for the best, then today's article will help you see that it's actually a lot easier than you might think...

Discover how to use your blog as a powerful strategic marketing tool to get more photography . But, you need to watch out for the one big mistake photographers make with their blogs...

Do you sometimes feel like your photography blog is a waste of effort? Do you spend valuable time writing posts only to find that no-one reads them? This frustrating problem is far more widespread than you might think, and the reason it happens might come as a big surprise.

Are you tired of writing the same-sounding blog posts every time? Want to know how to write the real stories for your photography, but not sure where to get started? Read on to get the 5 basic essential elements of a successful story and how you can apply those elements to your own photography blog posts.

Are you stuck trying to figure out how to write a good blog post that doesn't sound the same as all your other photography posts? You're not alone, but there are easy ways to find new topics that your clients will love, and make the blog posts about your professional photography stand out from the crowd. Here's how...

Do you want to start writing a photography blog but don't know what to write about? Are you afraid you're not a "writer" or that you can't communicate what you want to say? Read more to discover how to overcome these issues and more...

Nigel Merrick hosts a Q&A call with photographers to answer questions about blogging and creating a better online presence. This is part 1 of 2 from the recorded Q&A session...

Nigel Merrick hosts a Q&A call with photographers to answer questions about blogging and creating a better online presence. This is part 2 of 2 from the recorded Q&A session.

The topic of WordPress still causes a lot of confusion for many photography professionals, so here are the top 6 questions about WordPress and how you can use it the right way to get the very best from your photography blog.

One of the questions I hear during discussions with photographers asking for help with their blog is, “how many photographs should I include in my posts?” There’s no hard and fast rule to this, but it’s certainly possible to use too many, as you’ll discover in the article below...

Check out this review I did of a blog post designed to help prospective brides and grooms decide whether or not to have a "first look" at their wedding. I think it did a great job of communicating the value it brings to the couple, but there's always room for improvements...

A picture is worth a thousand words, or so they say. But, how well do your photographs communicate those words? Do your prospects fully understand the stories your photos are trying to tell? As a key strategy in content marketing for photographers, the power of words is critical for successful lead-generation. Therefore, learning how to create a picture with words is an important part of your storytelling marketing. Here's how...

A picture is worth a thousand words is a saying that we all know, but is it, really? In the end, it's the words we use to tell our stories that really matter, and which convey our marketing message so effectively. Photographs really don't sell themselves, no matter how much we might like to think so...

Do you want to get people excited about your photography and inspired to find out more about working with you? Video is the best way to attract the attention of future clients, and get them fully engaged with what you can do. Here's how you can create amazing marketing videos in 3 simple steps...